The Eat Real Festival is a three-day food festival founded by Anya Fernald, CEO of Belcampo and the executive director of Slow Food Nation in San Francisco. The festival was created to celebrate delicious local and sustainable "street food" and the farmers, chefs and producers who grow, source and cook it.

The first Eat Real was held August 28-30, 2009 and featured more than 40 of the area's top street food trucks and carts, a craft beer shed, dance performances, films, and food competitions, with over 30,000 visitors each day. BCV Architects designed the From Scratch Kitchen stage and shade canopy, the focus for a series of festival cooking demonstrations that transformed the plaza at Jack London Square. The design for the stage, with its full size "taco truck" backdrop, is intended to celebrate street food vendors.