The charge for this significant winery master planning and renovation project is to both respect and honor the deep history and traditions of this established Sonoma brand, while also establishing an evolved architectural and interiors look and feel that resonates with new “mature millennial” customers.

The design crafts a guest experience that celebrates the “Maker” at the heart of the winery's identity. Eschewing stale, traditional experiences and building on a belief that current customers seek out new blends of experiences, BCV is helping the winery define a new attitude and way forward.