BCV Architects designed the prototype and multiple stores for Williams-Sonoma's new retail furnishings concept for established Pottery Barn customers and their kids. The design utilizes freestanding movable shelving units that can be reconfigured to create different room layouts.  A neutral palette is incorporated with minimal detailing to compliment a range of furnishings including bedding, toys, clothing, furniture, linens and textiles.  A large open and symmetrical layout enables products to be organized into an easily understood series of bedroom vignettes closely resembling the home environment.