San Francisco, California
Press Club is an urban tasting room for eight of California’s most celebrated premium-quality, small-production wineries and vineyards, where winery employees present guests with an array of vintages to sample and purchase.
The 9,000 SF venue is located within San Francisco’s Four Seasons hotel on Yerba Buena Lane, in the heart of one of the city’s most exciting destinations for dining, shopping and cultural arts. By partnering directly with vintners, Press Club offers a sophisticated microcosm of a premium California Wine Country experience and is home to an exclusive assemblage of wineries not collectively available anywhere else in the world.
In addition to wine tasting, Press Club provides an exclusive retail opportunity for local and visiting wine enthusiasts, giving customers access to rare libraries of wines and a full complement of current releases directly from the eight wineries - all in a single, central location. The entry level retail display entices the visitor inside to browse, and then reveals a grand stair to a subterranean tasting lounge. The palette of materials mixes warm, sustainably-sourced woods with exposed structural elements, suggesting the partnership of the organic and the industrial that is the hallmark of Wine Country. Wine bottles themselves are used in innovative displays that bring color and light to the space.