CASE STUDY GOTT'S ROADSIDE

From its beginnings as a single location in St. Helena, Gott's Roadside has grown to become known for delicious, high-quality roadside fare. Originally known as Taylor's Refresher, the restaurant group now has locations at Oxbow Public Market in Napa, The Ferry Building in San Francisco, and at Palo Alto's Town & Country village, with new restaurants on the way for Marin and Walnut Creek. Click below or keep scrolling to read about BCV's work for Gott's Roadside and the company's growing collection of lively eateries, "where every detail matters and nothing is ever ordinary."

LOCATIONS
BRANDING
EXPANSION

THE FERRY BUILDING

In designing the first location outside the St. Helena original, BCV updated and retooled the Gott's brand to reflect its new urban space on the waterfront while paying homage to the original. The 3,400 SF Ferry Building location, with a 2,500 SF patio, features a simple, clean palette of white paint and stainless steel, punctuated by an over-sized neon sign beckoning customers to “EAT.” A series of communal tables, with low four tops in between, gives the arched, white-washed interior a dramatic rhythm, while offering a variety of seating options.

The outdoor patio, with an abundance of picnic style seating, provides front row seats to the active pedestrian life at the Ferry Building and Embarcadero.

PALO ALTO

In 2013, Gott’s Roadside found a new home at Town & Country Village in Palo Alto, just a short walk from the Stanford University campus. A landmark food and retail destination for over fifty years, Town & Country was an ideal fit for the next step in the Gott's evolution. 

BCV’s design for the space incorporates rough wood walls, whitewashed ceilings and beams, blackened steel, polished concrete and bold graphics. The combination of industrial and playful elements combine to create a casual dining environment that references the company's wine country roots. In addition to seating for 130 inside, Gott's Palo Alto takes advantage of the warm South Bay climate with an array of outdoor seating options.

BRANDING EVOLUTION

In 2015, BCV and Air Conditioned collaborated with the Gott's team

BON AIR

In 2013, Gott’s Roadside found a new home at Town & Country Village in Palo Alto, just a short walk from the Stanford University campus. A landmark food and retail destination for over fifty years, Town & Country was an ideal fit for the next step in the Gott's evolution. 

BCV’s design for the space incorporates rough wood walls, whitewashed ceilings and beams, blackened steel, polished concrete and bold graphics. The combination of industrial and playful elements combine to create a casual dining environment that references the company's wine country roots. In addition to seating for 130 inside, Gott's Palo Alto takes advantage of the warm South Bay climate with an array of outdoor seating options.